Photo by Andre Benz on Unsplash One of the earliest pieces I ever read on Marketing was a 2013 Harvard Business Review article: When Marketing Is Strategy. In the past, businesses have gained competitive advantage by moving ‘upstream’. This is related to making new products e.g. sourcing cheaper raw materials, building bigger factories. Basically, things that improve efficiency.
Great blog! I use SWOT and PESTLE very frequently as a Product Manager. Really good frameworks!